Wadih runs Website Names, Design and Hosting and has been a PlanetDomain reseller for over three years. "Initially, I set myself up as a web designer. But I soon realised that I needed to make things easier for my clients. PlanetDomain has helped me to simplify the technology solutions my clients need."

We all know about Gen X (that's me) and Gen Y. The different trends identified in each generation have allowed marketers and businesses to adopt strategies accordingly.

Now, the next generation of consumers is beginning to have an impact. This is Generation Z; children born after 1995. Yes, that means that the top level of Gen Z is still only 13, but today’s 13 year old is a very different creature to previous generations and is an indicator of how businesses should be planning ahead.

We all know about Gen X (that’s me) and Gen Y. the different trends identified in each generation have allowed marketers and businesses to adopt strategies accordingly.

Now, the next generation of consumers is beginning to have an impact. This is Generation Z; children born after 1995. Yes, that means that the top level of Gen Z is still only 13, but today’s 13 year old is a very different creature to previous generations and is an indicator of how businesses should be planning ahead.

"What is spam?" is a pertinent question when it comes to contemporary digital marketing. Email marketing – broadcasting eDM and eNewsletters to thousands of customer inboxes - is still one of the most effective channels for getting your business out there. With increasingly tight marketing budgets, email marketing is experiencing a sudden resurgence (thanks to how inexpensive it is); so, it’s a good time to stop and look at where the craft of creating a quality eDM and eNewsletter is, in the current consumer climate.

This article will self-destruct in ten seconds. Well, okay, a little longer than that. But it’s wise to remember that any “next big thing” is really only effective, if you can jump on the wave when there are only a few other surfers riding it with you. Once the wave is spotted, it will inevitably be overcrowded by all the other surfers – the amateurs who cannot spot good waves for themselves, and select, instead, on the basis of seeing what all the pro-surfers are doing. Ever tried to ride an overcrowded wave to shore? Me, neither. But I’ve been told it feels a little like jumping on an overcrowded marketing trend.

The humble website has undergone a variety of collective movements – through the initial race of design (as technology enabled increasingly cutting-edge graphics capabilities), to the more recent return of copywriting (as websites strived to humanise their brands). But there’s a new wave forming in the sea of online marketing, and it’s particularly powerful for SME businesses that can now enjoy a medium that, until recently, has been out of reach (above that line). Grab your surfboards! Let’s jump on video…. before everyone else does.